Event Management

The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans. Each event is different in its nature so process of planning & execution of each event differs on basis of type of event.

Understanding objectives

What is the purpose of the event? What experience do we want people to have? Planning an event is impossible without clear objectives.

Establishing timelines

Determining what has to happen and when. Any large event involves complex time management, scheduling and coordination of other people's activity – such as catering, digital and technological set up and venue preparation.

Selecting a venue

Selecting a venue may seem simple but the importance of finding the right venue should not be underestimated. This involves research, contract and cost negotiation and building working relationships.

Sourcing and managing suppliers

Every event involves a range of suppliers. From caterers to lighting, diverse suppliers need contacting, short-listing, negotiating costs with and finalizing contracts. From there, efficient management of all suppliers, ensuring they fulfil their roles on time and within budget, is essential to the success of the event.

Managing budgets

Probably second only to having clear objectives comes effective budget management. Delivering a great event is easy with unlimited funds, but great management is required to produce an event within a constrained budget.

Marketing and communication

It's never a case of if you build it they will come: delivering an audience requires marketing the promise of what the event will deliver! Today this involves various channels across direct mail, social media and digital marketing.

Managing risk

Events are complex, as having many elements contributing to an event means multiple possible points of failure. Understanding what the risks are, the likelihood of each one arising, strategies to minimize risk and developing a robust contingency plan in the event of problems are a non-negotiable task in event management.

Thinking sustainably

Making decisions in the event planning process that consider the social and environmental impact.